iTunes Tagging is being introduced as a new and innovative way for listeners to engage with your station’s Radio programming. With iTunes Tagging-capableRadio receivers such as the new iPod Nano, listeners simply press a button to save information about the songs they hear and like – no pen or paper required.
The iPod Nano stores the song information and when the iPod syncs to a computer, iTunes builds a Tagged playlist so listeners can preview, buy, and download those songs.
We know that radio is one of the primary ways that listeners discover new music — iTunes customers have told us so. And we know that iPod and iTunes have transformed the music industry, providing listeners with an easy, convenient, and legal way to download music.
iTunes Tagging merges the music discovery experience of the radio with the catalog diversity and convenience of iTunes for previewing and purchasing music. iTunes Tagging enables your listeners to participate creatively in the iPod + iTunes ecosystem.
Deliver powerful value to your listeners – Music listeners experience music in many ways today—at concerts, through an iPod, streaming to their computer, on the radio, and so on. iTunes Tagging connects your listeners to vital aspects of their music listening experiences in a convenient, logical, and gratifying way. That gratification—and the connection iTunes Tagging helps listeners make to your programming—can help reinforce brand loyalty between yourstations and your listeners.
Earn commissions on songs sold – Each song that your station refers to an iTunes Tagged playlist qualifies for a commission, paid to you if the customer purchases that song.
Setting Up iTunes Tagging – You’ll need to do the following two things to start providing iTunes Tagging to your listeners and earning commissions on songs sold:
1) Sign up for Jump2Go’s iTunes Tagging services – Jump2Go provides the radio station with a service that automatically matches theon-air activity with iTunes song ID’s and inserts the information into the stations FM signal. Contact Jump2Go at 425-641-9043 or allen@jump2go.com
2) Join the iTunes Affiliate Program – LinkShare manages the iTunes Affiliate Program for Apple. You may be an iTunesAffiliate already, generating revenue by links to the iTunes Store from your station’swebsite. If not, visit www.linkshare.com to apply to the iTunes Affiliate program.Once accepted, you will be assigned a unique ID. iTunes uses that ID to track thesongs referred by your station and sold to our customers. Find out more aboutthe program at www.itunes.com/affiliates/.
That’s it!